About: Guiding Principles
Richer Feeds has endured for over a century through good times and bad and through changes in the way we do business that were unimaginable 130 years ago. By adhering to our founders' core beliefs we have been able to continually grow and improve our value to our customers.
Several years ago Richer employees wrote the "guiding principles" that have helped us to remain a viable business for so many years. We use these principles to assist us in making decisions in our daily affairs as well as in our long term strategy.
Each of the following "guiding principles" includes a set of behaviors that we at Richer use to guide us in our decisions every day.
Customer Driven
Richer Feeds is a customer driven company that listens to the customer and provides them with what they need.
The company is directed from the outside in, based on the individual needs of our customers.
Employees understand that they work for the customers.
Behaviors:
- Ask our customers what they need
- Respond to the customers' needs
- Create a "Win/Win" environment which is mutually beneficial and satisfying
- Exceed the needs of the customer
- Add value to our products
- Anticipate our customers' needs
Empowered Employees
We expect everyone to perform their work in alignment with Richer Feeds Vision.
We will have business objectives upon which we will monitor our performance.
This will foster our continuous improvement and help us to better serve internal and external clients. This will lead to "Win/Win" situations which are mutually beneficial.
Behaviors:
- Demonstrate a passion for the job
- Provide clear and frequent feedback
- Think outside the box
- Learn from both successes and failures
- Continually improve
- Strive to make decisions locally
- Demonstrate positive attitude
- Practice good citizenship
Quality
Quality is the degree of excellence in Richer's products, services and personnel, perceived by our customers to be superior to that of our competition.
To continue to be a leader in "Setting the Standard" in the feed industry, Richer must continue to strive daily to maintain that excellence in all our processes.
Behaviors:
- Be committed to be the best in customer service; performing beyond their expectations.
- In all areas of customer contact, be polite and courteous
- Produce feeds as specially formulated
- Measure critical characteristics in our products and services
- Maintain high accounting standards and promote error free work
- Be proactive in solving problems
Integrity
Through building trust we develop strong relationships. We will be honest in all dealings with customers, suppliers, employees and the community.
Behaviors:
- Promote dependable performance
- Take responsibility to complete tasks
- Insure reliable results
Technology Focused
Richer Feeds will strive to Set the Standard with the use of proven technologies.
Behaviors:
- Make efficient use of relevant computer software & hardware
- Utilize best cost feed formulation and computerized ration balancing
- Use current communication technologies
- Use modern delivery equipment
- Seek training to keep up-to-date with technologies
Visionary Leadership
Our leadership provides for the development and successful execution of the strategic plan of the company.
Behaviors:
- Clearly communicate purpose and goals
- Utilize coaching skills
- Informed risk taking
- Continual self improvement
- Adaptive